BF Skinners Operant Conditioning Theory - 543 Words

B.F. Skinner (Order #A2088785) Burrhus Frederic Skinner, called B.F., is considered to be the father of the field of psychology known as behaviorism. Through his research in behavior, Skinner developed the theory of operant conditioning, or the idea that a new behavior can shaped. This was very different from classical conditioning where an existing behavior is reinforced through associating it with a stimuli. Skinners operant conditioning sought to develop an entirely new behavior through the rewarding of partial behavior or a random act that approaches the desired behavior. (B.F. Skinner) The question of why people behave as they do was one that puzzled Skinner and one that consumed his professional career. He began his search for an answer by developing a series of ways to study behavior in people, starting with simply observing behavior and attempting to discover patterns or organizing principles in the structure of behavior. (About Behaviorism, Part 1) Once this was undertaken and the observation of behavior was scientifically developed, a program of methodological behaviorism became plausible ¦ (About Behaviorism, Part 1) This program discovered the importance of the environment in shaping behavior and would culminate in the development of radical behaviorism, or the idea that behavior could be influenced through external reinforcement. Skinners research in radical behaviorism led to the development of what he termed operant conditioningShow MoreRelatedModule : Mirror : Explorations Of The Self2514 Words   |  11 Pagesvarieties of personality theory on offer, do you think any offer distinct advantages over the others, and if so, why? The study of personality, or human nature has been baffling the minds of great scholars for centuries now. It is not the recent development, but has a long history of progress. Some great scholars like Aristotle, Machiavielli, Descartes among a few other philosophers and writers had their interest invested in the workings of human nature. Recent theories developed after the 18th centuryRead MoreSkinner, Behaviorism, And Operant Conditioning1671 Words   |  7 Pageseffect. Skinner segmented behaviorism into two main sections such as respondent conditioning and operant conditioning. He associated that the later the consequences tailored to the behaviors are manipulated, the more frequent similar scenarios are played out in the future. Introduction Skinner, who was a behavioral psychologist, propelled his work towards the field of behaviorism concerning operant conditioning. Though, his work was more instrumental in structuring and confirming majorRead MoreThe Study Of Developmental Psychology2040 Words   |  9 Pagespsychology? And what ideas did he add to it? †¢ What was his early life like? †¢ What fields did he operate in? †¢ What education has he received? Was it related to what he did? †¢ What new ideas did he bring to the world of psychology? †¢ What were his theories? †¢ What was his major experiments? †¢ What did he invent? †¢ How does his proposes and ideas help us educate kids? †¢ What were some of his writings that he left after his death? And what did they talk about? †¢ Awards Hypothesis I guess thatRead MoreA Comparison of Theorist1317 Words   |  6 Pagestoday’s classrooms. This paper will address the differences in the theories and the similarities. It will describe how each theory can be implemented in the learning environment of an early childhood classroom. Lastly, it will describe each theory that will be compared supported by research. Comparison of two Theories Operant Behavior Conditioning of Burrhus Frederic Skinner (1904-1990) BF Skinner renowned for his theory of Operant Behavior (Maslow and Skinner: n.d.). He is known for, his leadershipRead MoreBehaviour Management Essay1653 Words   |  7 PagesThis essay will compare and contrast two theories of behaviour management by Carl Rogers and BF Skinner and argue ways in which one of these theories could be implemented for a particular context and practice. Roger’s theory is based on a humanistic approach, while Skinner’s theory takes a behaviourist approach; each theory has both benefits and shortcomings. Their views form opposite ends of the learning spectrum. These theories will be examined as their respective works address the underlying issueRead MorePhilosophy of Behaviorism2347 Words   |  10 Pagessuch as classical conditioning and operant conditioning. Philosophy of Behaviorism The evolution of psychology dates back to hundreds of years ago. During the 19th century scientific ideas, scholars were not speculation anymore about the existence of a soul and started the speculation in regards to the workings of the mind instead (Leon, 2006). By the end of the 19th century, the formulation of theories regarding one’s mind and search for proof that supports these theories became the formalRead MoreLearning Theories Of Learning Through Conditioning And Association Essay2161 Words   |  9 Pageslearning theory is an explanation of how information is absorbed, processed and then stored in the brain. Two Learning theories of learning are Behaviourism and Constructivism. Behaviourism is the theory of learning through conditioning and association. It focuses on how environmental factors influence a child’s behaviour. Behaviourism is no associated with factors such as emotions and thinking and more on observable behaviour. Another theory of learning is kn own as constructivism. This theory tellsRead MoreReinforcement Theory Vs. Operant Conditioning1513 Words   |  7 PagesThis particular examination of reinforcement theory continues to prove how effective this type of study can be, and how it can promote a desired behavior, although there are some who criticize this theory, nevertheless, it has shown promising insight on behavior and motivation. â€Æ' Evaluation of reinforcement theory Behavior is something must learn, whether it be repeated multiple times, or learned right away. Reinforcement theory or operant conditioning suggests that there are two forms of reinforcement:Read MoreBehaviorism : The Black Box Essay1795 Words   |  8 Pagestypes of learning; Classical conditioning, Operant conditioning, and Observational learning Classical Conditioning was first developed by Ivan Pavlov who said Classical conditioning involves learning a new behavior via the process of association. It involves two stimuli (anything from our environment) which are linked together to produce a newly learned response (behavior) Pavlov tested out his theory on a dog, which was call Pavlov’s dogs theory. Before Conditioning there would be a unconditionedRead MoreFoundations Of Education1931 Words   |  8 PagesEducation Part 1: There have been many famous individuals who have contributed to education. BF Skinner, William Glasser, John Dewey, and Lev Vygotski are four notorious men in the history and impact of education. B.F. Skinner (1904) was a behaviorist who his most widely known for his theory of operant conditioning and the Skinner box. He created this theory to study human behavior. Operant conditioning includes positive and negative reinforcement as well as positive and negative punishment. Positive

The Social Construction Of Heterosexuality - 1250 Words

â€Å"How you feel isn’t what you are† Bethany E. Drake Composition 1010 Shannon Ward 17 October 2017 How you feel isn’t what you are This is a argumentative essay against the notions of gender roles portrayed by masculine and feminine traits, from section four of Composing Gender â€Å"How Do We Define Sexuality†? The idea that one individual can â€Å"feel† masculine or â€Å"feel† feminine does not make them a male or female. â€Å"Throughout Composing Gender, many readings refer to sexuality as an inevitable part of gender construction, several authors use the terms â€Å"heteronormative† and compulsory heterosexuality† to describe a social structure in which the expression of sexuality is seen as normal only.†(Groner, 2014, par.3 p. 184) Your gender is†¦show more content†¦209) The use of the word faggot is the worst epithet anyone could call you as a male or female. This is the assumption that you are not meeting the un-stated facts of masculinity, causing you to seem weaker, revealing more feminine traits. Bringing on t he assumption that you are in fact gay or lesbian or even bi. It is also said within this passage that most boys call others faggots as a joke but won’t call anyone a fag if there is a homosexual around (Pascoe, 2011, p. 212-213). Though overall no one is claimed a faggot at all, the only thing that these children used to determine who was or wasn’t a fag was their clothes how they took care of themselves and other things. Pascoe seems that the term faggot is more of a way for kids to put up a wall against homophobia, and create some type of borders against male sexuality. Going back to my thesis, these adolescent boys already know the difference between a gay and straight boy. They can tell when one is being very prominent about his sexuality as stated above, so they won t call them a fag. These boys are natural, and practice heteronormativity to prove they are not unnatural or heterosexual. In order to fit in with the rest of their school and to prevent being called a faggot. In Sandra Bem’s essay â€Å"On Judith Butler† she analyzes Judith Butler s book â€Å"Gender Trouble:Show MoreRelatedSexuality As A Social Construct1486 Words   |  6 PagesHannah St. Lifer Sexuality as a Social Construct Heternormativity is the idea that there exist two distinctive classifications of the genders, males and females, with customary roles in society. The idea asserts that heterosexuality is the only normal sexual orientation of people and that all sexual and marital relations must abide by this norm. Society has adopted this belief and constructed it into a standard of life. It is normal for people to automatically presume that most other people are heterosexualRead MoreThe Invention Of Sexuality As A Social Construct955 Words   |  4 PagesSince the invention of sexuality as a social construct, there has been the invention of heterosexual versus the other – with the other being anything beyond opposite-sex attraction. This otherness creates discrimination and hatred, thus reinforcing a normal versus abnormal feeling within people. In 2013, 42% of Americans confessed that they believed that being gay or lesbian was a choice, and that choice was to live an abnormal lifestyle (Ma sci, Americans Are Still Divided on Why People Are Gay)Read MoreHuman Nature : Gender System Is Established On A Basis Of Our Own Standards875 Words   |  4 PagesIn the U.S. the gender system is established on a basis of our own standards. â€Å"The paradox of human nature is that it is always a manifestation of cultural meanings, social relationships, and power politics; not biology, but culture, becomes destiny† (Lorber 117). We do not picture males and females based on their genitalia, but rather the way that people express their gender identity. No matter someone’s personal identification, the greater society will â€Å"do gender† and categorize them anyway. TheRead MoreGender and Postmodern1508 Words   |  7 Pagesof gender including sex and sexuality. In Gender Trouble It is stated that identity of gender constitutes the very expressions which are its results and does not go beyond the expressions of gender. Butler does not consider gender as an appropriate social as well as natural expressions of a sexed body, but it is a fluid identity which is always in a deferral state ad does not exist fully at any given point of time (Norris, 2010). She does not believe in the notion of a stable and essential identityRead MoreJudicial Activism Shifting Public Opinion Essay1129 Words   |  5 PagesSSM legalization facilitates broader social acceptance and inclusion of LGBT people. The legitimacy model is based on the understanding that people’s respect for the law will prevail over their own biases. The US Supreme Court is socially heralded as the gatekeeper of justice and truth. With this inflated respect comes social acceptance of S upreme Court rulings. Thus, new policy is hypothesized to facilitate a shift in opinion (Flores 46). Mainstream social justice movements use litigation andRead MoreIs The Nuclear Family Means?1617 Words   |  7 Pagesa norm, an ideal and a regulatory structure to live by and with. Any variation of that departs from the normalization of what a family needs to be like. But where did this idea come from? The Social Construction of the Nuclear Family It is clear by now that the ideal nuclear family is a social construction. Society’s common definition of what the nuclear family means appears to be natural, and largely accepted. Society is made to believe that the formula to the best family and being good citizensRead MoreThe Psychological And Medical Views On Transsexuality Essay1308 Words   |  6 Pagespeople to be forever haunted by their gender-constructed identities, hormones, plastic surgeries and other medical treatments to ‘feminize’ and become new Caitlyn Jenners since before they can make a decision about their bodies. However, the growing social movement to encourage people to rethink their attitudes about gender is having a huge influence on how society views and deals with gender, but there’s still a long way to go, and one area that’s often under-addressed is gender fluidity in childrenRead MoreThe Emergence Of Feminist Sociology Essay1408 Words   |  6 Pagessocieties created a n institutionalized heterosexuality framework over gender.† That is, within this social context, heterosexuality has become the dominant hierarchical division in which has come to regulate our gender roles through institutional structures. Therefore, gender categories are once again reconstituted in which male and female are seen as the unquestionable identity categories that every social actor must assume. The naturalization of heterosexuality is justified with the claim that theRead MoreShould Female Contruction Workers Earn the Same Wages as Male2427 Words   |  10 PagesEver since women have been able to vote, there have been more rights for women everywhere in America. Somehow in construction working, women get lower paid than men. Should they be paid the same as men? The working area is the same, so why is it that women have lower payments because of their gender? This should be a new rule, for women have the same exact rights as men. Everyone is working the same, so w hy not? Finally, this can reduce women strikes. Working class women internalize their own oppressionRead MoreGender Roles : The Man Or The Woman?1369 Words   |  6 Pagesappropriation of a male performance of gender – with Judith Butler in mind, we can see that Ciara acquires power in her heterosexual relationship only by becoming a man. This â€Å"switch† exposes the way in which heterosexuality has been â€Å"normalized† in social discourse and, within that paradigm of heterosexuality, how the male role has been privileged to wield power. Ciara clearly defines what sex has the power in heterosexual relationships in the two narratives in her video. The first narrative, Ciara’s change

Bridge Syllabus free essay sample

During the summer, you will be part of the Summer Bridge, and will participate in activities with other groups of students. During the fall, we will be a section of Windows on Science (Science learning community, section 10316) which is a one credit course. The last meeting of the Windows n Science will be October 25, when we register for Spring 2013 classes. As part of the JAPING bridge program, we will concentrate on introducing you to the campus and preparing you for college-level coursework.This class will use Encounters (encounters. Ii. Du) to post grades, make announcements, etc. During the summer and fall you will meet several people in the School of Science, inch duding at least one of the professors teaching one of your fall classes. These meetings will be quite informal and allow you to learn more about science, and about the courses they teach and what it takes to succeed n them. It will also make it easier to go to them for help if you need it later. 5.Research Projects: Most of you know that science is based on lots of accumulated knowledge, but you may not realize it also requires the ability to imagine what comes next, and/or innovative ways to use and transmit that knowledge to others. During the summer and fall you will work independently on three projects designed to introduce you to the culture and creativity of science, and the value of both imagination and knowledge. Two of the projects will be done as individuals working on subjects of their own hosing, and the third will be the whole class working on a single topic.To assist you with these projects you will be introduced to the university library system, the writing center (college-level writing), and the communication department (college-level oral presentations). These will help you not only with the bridge projects but later with Eng-W 131 and Com-R 110, the composition and communication courses required for almost every major at JOPLIN. Both of the individual projects will end with an oral presentation that will also include power point slides if you need help with power point just ski either the mentor or DRP.Albright for help. The first individual research project (Imagination) will focus on the role of imagination in scientific work. For this research project you will select a problem involving society or your community and come up with a novel idea of how you could use science to solv e it. This problem can be economic, social, ecological, health or any other category the choice is yours. The solution can be as real-world or as imaginative as you wish but it must be at least partly based on some real science.This will culminate on August 15 or 6 with a short (3-5 minutes long) oral presentation and a short (250 word) paper. In both the presentation and the paper you should explain what the problem is explain why you chose it describe your solution with relevant details suggest what should be considered in designing the solution(s) note any new problem(s) that you think your solution might cause The second individual research project (Knowledge) will letter become an expert in one area where science has a covert or overt community impact.You will briefly discuss how and what areas of science are involved, and robbery will want to choose a topic you can relate to your proposed major and/or career. On August 23 or 30 you will give a five-minute talk about your topic, inc luding at least 6 Powering slides. On August 23 you will hand in a 250 word summary/essayer. George on it. As part of this project you will learn how to use the electronic library resources for college-level research and literature searches.During bridge you will be introduced to the ELIJAH library resources and as part of this project will find two (2) pertinent research articles and one non-peer-reviewed but credible source dealing with our subject. You may not use Wisped, or any dictionary or encyclopedia. The third, whole-class project (Service) will have two parts both will use your media and technology skills, plus your knowledge of biology. The class will decide on the two projects they will do. For the first project, which will be done during Bridge, there is a choice of working with 2nd grade or high school subjects. For both, the idea is to create an exercise covering a required science topic and making science interesting. Besides media skills, this will draw on your imagination, and your ideas of what students like. We have lists of topics for both grade levels. The second project, which we will do once the semester starts, is to create tutorial presentations to help high school students master some of the tougher concepts in biology for example, the biochemistry of photosynthesis, meiosis, etc.This project will also help many of our bridge students because these subjects are covered in SKI 01 . We will try to finish both projects by September 29 (depends on when the selected topics are covered in SKI 01). For extra credit, members Of the Bridge class will visit the 2nd grade classroom. 6. Bridge Scrapbook during the fall semester the class will select pictures from the Bridge and fall semester images, and create a power point scrapbook. Students will work in the teams they had for their scavenger hunt.This is due Cot 18. 7. Goals: The goals of this Bridge/Window course include: To help you develop the skills for success in college. Should you have any concerns about physical, academic or other challenges you may face as you start college, we will help you learn about solutions and assistance available to you at POPUP and make every effort to assist you in making your Bridge and iris year experience successful. To develop a group Of friends who will be in some of your classes To share information on campus resources. To provide a context for assessing interests, values, and abilities so you can make the most of your time at the university. To provide a place for students to establish a support network at the University, including faculty, staff, librarians, and students. To introduce students to the JAPING Principles of undergraduate Learning. To enhance understanding and respect for values and practices of the academic community, including aspect for diversity, the open exchange of ideas, collegiality, and academic and scientific integrity. 8.Course Requirements: Attend class regularly, be on time, and actively participate in class discussions and activities, including filmstrips. If you must be absent, notify the instructor (Albright) before class. Complete the four projects. For the Imagination and Knowledge projects, present your work as an oral presentation that includes Powering. For the knowledge project submit a 250 essay summarizing what you learned. For the two Service Teaching Science projects, work with the class to complete and vomit your part by the due dates. Learn how to use technologies such as Encounters and information Complete assignments and submit them by the due date. Resources. Us vomit daily journals and other assignments via Encounters. Meet with the faculty member at least once before October 1 . Meet the student mentor outside of class before October 1 . Meet with the advisor and complete your preliminary academic plan by October 1 1, 2012. Submit your proposed schedule (Nonstarter shopping cart) by October 18. Register for spring 2013 on October 25, 2012. Attend two campus activities/events. Shadow or interview someone working in a job you are considering as your career or that is similar (we may do this during one Of our class periods) There is NO FINAL EXAM in Windows hay! 9. Grades: Assignments, attendance, journals and exercises during Bridge will be part of your Windows grade. Graded components will include: Imagination Project 40 points Knowledge Project 100 points Service Project 100 points Meeting with advisor to plan spring schedule prior to Cot 11 25 points Meeting with student mentor during September 20 points Meeting with faculty mentor before Cot. ? 20 points Journals ? 10 points each Attendance 10 points per class meeting (including Bridge) 20 points Career Shadowing 20 points Registration Campus events/activities 10 points each (you may do additional ones for extra credit) Career Assignment 20 points Time Management- 10 points Scrapbook 15 points Other assignments will be announced Grade Scale: D 90% and above of possible points less than 60% 10. Basic Policies Attendance: As you begin your college career at PUPILS, attending your courses regularly and on time will be vital to becoming a successful student.You have made a significant commitment to yourself, your college, your classmates, and your professors to be involved in the classes for which you have enrolled. Students who are present and participate are best able to learn; those who regularly attend class, come prepared and on time, and participate are also in the best position to demonstrate what they have Since your college career begins with the Summer Bridge, we encourage you to make attendance and arrival times a priority. Admission in the Summer Academy is a privilege; therefore, we expect perfect attendance.We also expect you to arrive to your classes on time and stay for the full day. If you are not willing to commit to perfect attendance and arriving to class on time, then we would like to offer your seat in the program to someone who is committed. Only documented absences for genuine emergencies will be excusable, and there will be grade penalties for incomplete participation and tardiness. With traffic, parking, etc. You might have trouble getting to class on time, so being 15 minutes late once will be overlooked. After the first late arrival, each time you arrive late or leave early you will lose the points for that lass meeting. For each unexcused absence during the fall semester your grade will be lowered by 1/3 (for example, from an A to an In addition, if you miss more than two class meetings during the first four weeks of the fall semester without a valid excuse you will be administratively withdrawn from the fall part Of the class (Windows on Science). Administrative withdrawal may have academic, financial aid, and financial implications. Since it occurs after the refund period has ended you will not be eligible for a refund, and it will be difficult to add a class to replace the credit hour.If you have questions about he administrative withdrawal or attendance policies at any point in the semester, please contact me (DRP. Albright). Please keep in close touch with me if you are unable to attend class or complete an assignment on time together we can usually find a solution. Civility and Conduct: Both Bridge and Windows should provide students the opportunity to understand and practice behaviors which s upport their learning and that of others within an atmosphere of mutual respect. This should include expectations related to respect for the rights of others, acceptance of ones responsibilities as a member of a community of learners, ND the practice of academic integrity, such as the following from the QUIP Code of Student Rights, Responsibilities,and Conduct [http://who. WV. Popup. Du/ code]: The University has certain expectations as to the civility of our campus community. Among those values is fostering a climate of civility and mutual respect regardless of race, gender, age, or status in the institution. CHIP has achieved much of its promise as an urban university because we work together toward common ends.Because the university is so complex and diverse, however, we will not always agree with one another. When we agrees it must be done with civility. We encourage everyone to speak and act judiciously and with respect for one another. Also among our values are academic freedom and an open exchange of ideas and opinions. However, when there are messages displayed that promote divisiveness in our academic community we have an obligation to condemn those messages as being antithetical to our university ideals and sense of shared responsibility for each others welfare.If we are to be true to our commitment to diversity and be welcoming to all, everyone must do his or her part. We know the terrible legacy of unopposed statements of racial evasiveness and diatribe. If we dont discourage such statements, they become insidiously acceptable and poison the climate of trust and respect we strive to maintain. When apathy leads us to permit discrimination or harassment because we ourselves are not objects of such behavior, we have failed our community. NO set Of rules or policies can wholly govern human conduct.Civility is a fragile construct that each of us must cherish and preserve. Academic Integrity and Plagiarism: POPUP has high expectations of its students. Academic and personal misconduct by students is defined and will e dealt with according to the procedures specified in the JAPING Code of Student Rights, Responsibilities, and Conduct [http://move. Popup. Du/code]. There are five fundamental values that this academic community expects: honesty, fairness, respect, responsibility and trust.It is important for students to be aware of the expectations of II-EQUIP regarding individual course work, including Encounters assignments and examinations. Students should be aware of the rules which govern their behavior, both on and off campus, and aware of the consequences of making poor choices. Instructors have tools available through Encounters which enable monitoring of their activity within the virtual classroom and programs such as Turning to detect plagiarism, and these tools can be used as evidence of academic misconduct.Please consider that holding yourself to high standards of academic integrity in your college work will likely be important to you in some way in your future. Academic dishonesty limits the amount of actual learning you can accomplish not learning material well in a one class means you are poorly prepared for the next class and m ay later effect your job performance in the true regardless of whether you are caught or not.

SOM Assignment Essay Example

SOM Assignment Essay Question no. 1 Which of the eight elements of the service marketing mix are addressed in this case? Give examples of each â€Å"P† you identify. Answer. Product Element: Beckett’s core product is dentistry services in a quality environment. All facilitating supplementary services increase the value of her core product. She tries to differentiate her core product from her competitors in terms of quality. Place Element: Place is the Dr. Beckett’s Dental Office. Time can be the working hours of the office. Process Element: Patient is the direct recipient of dental service, so it is a people processing service. Patients must be physically present to receive the service. We will write a custom essay sample on SOM Assignment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on SOM Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on SOM Assignment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Productivity Element: She wants to differentiate her service in terms of the quality. She moved a new office to provide an efficient environment for employees. People Element: Dr. Beckett employees are her people. She motivates her staff with training, vacations. She gives importance to her staff’s suggestions and staff‘s motivation increases. Physical Environment: Dr. Beckett’s new office is modern and attractive. Her  staff wears uniforms which match with the decoration of office. Price Elements: Price is higher than other competitors. Other than financial costs, patients have non-financial costs which can be listed as: physical, psychological and time expenditures. Promotion Element: There is no advertising. Main tool is â€Å"word of mouth†. They use VCR to show the dental processes. Also a literature is available for the patients about after treatment procedures. Question no. 2 Why do people dislike going to dentist? Do you feel Dr. Beckett has addressed this problem effectively? Answer  Patients can have nonfinancial costs in dental service. These are psychological, physical and time cost. Yes, I think Dr. Beckett has addressed this problem effectively. She knows that patient must have a dental treatment and tries to do the best job and make them as comfortable as possible. Question no. 3 How do Beckett and her staff educate patients about the service they are receiving? What else could they do? Answer  Ã‚  Dr. Beckett and her staffs provide videos about the dental operation to educate patients. They can have before and after treatment photo album for new patients and this may be reduce their fear. Also brochures can be useful to educate patients. Apart from educating the customer, maybe she can have a dentist partner to balance the excess demand. Question no. 4 What supplementary services are offered? How do they enhance service delivery? Answer   Both facilitating and enhancing supplementary services are offered. Facilitating supplementary services: Beckett’s patients know dental procedures before the treatment. (Information) When patients make an appointment for dental care (order taking) Enhancing supplementary services: There was a small conference room with toys for children. They can play with toys when their parent’s receiving dental service (safekeeping) Before and after treatment, Dr. Beckett and her employees consult with patients. They consult them about how to maximize their treatment outcomes. (Consultation) Dr Beckett’s office provides a comfortable and modern environment to patients. Patients can listen classical music, drink a cup of coffee, and sit on comfortable chairs. Also employees make follow-up calls to patients  after treatment which is a competitive advantage in service Question no. 5 Contrast your own dental care experiences with those offered by Beckett’s practice. What differences do you see? Based on your review of this case, what advice would you give (a) to your current or former dentist and (b) to Dr Beckett? Answer My dental care experience is absolutely different from Beckett’s practice. My dentist office is poorly designed and there is no rescheduling option. She always makes me wait more than 30minutes. There is no headphone, classical music or abundant of flowers. She has what she needs. But her dental practice is perfect; I feel no pain when I have operations. a)Although if she redesigns her office and provide more f acilitating and enhancing supplementary services, I will be more happy. It is clear that there is a tradeoff between the cheap cost and expensive cost. If you want to be in a comfortable environment, you should pay more money. b)From my point of view, Dr. Beckett provides her service in a quality environment. May be she can offer pet care for patients who have pets. Also a parking place can be a good idea.